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Brand Kit · Sporting Escapes Group
F1 Mirador

F1 Mirador

Luxury Formula 1 hospitality, race weekend travel and curated Grand Prix experiences.

Black, charcoal, red and gold. Polished, discreet and premium.

01 — Identity

Logos & marks

Master files for the F1 Mirador identity. Click any tile's Download link to grab the SVG.

F1 Mirador primary logo

Primary logo

Download
Dark-background logo

Dark-background logo

SVGDownload
Icon / app mark

Icon / app mark

SVGDownload
Favicon 32×32

Favicon 32×32

SVGDownload
02 — Sharing

Social & sharing assets

Assets used when the site is shared on social platforms and messaging apps.

Social avatar

Social avatar

SVGDownload
03 — Colour

Colour palette

The four core values that define every surface, button and typographic moment across F1 Mirador.

Primary

#0A0A0A

Headers, premium surfaces, primary buttons

Accent

#DC2828

Highlights, call-to-action, key emphasis

Background

#FFFFFF

Default page background

Foreground

#0F172A

Body text

04 — Type

Typography & samples

Playfair Display for headings; Inter for body. Editorial weight, generous tracking, restrained scale.

Heading · Playfair Display

The race weekend, as it should be.

Body · Inter

Paddock passes, harbour-side terraces and curated Grand Prix hospitality designed for clients who expect the standard kept high.

05 — Voice

Brand voice

Speaks softly, says less. Confident enough to drop the brag — the experience does the work.

Tone

  • — polished
  • — discreet
  • — confident
  • — editorial

Words to use

  • — paddock
  • — hospitality
  • — race weekend
  • — curated
  • — private

Words to avoid

  • — mass-market
  • — unbeatable price
  • — thrill-of-the-race clichés
06 — Image

Image style

Monaco harbour at dusk, paddock detail, hospitality suite views, charcoal-and-red palette.

Use

  • — paddock close-ups
  • — harbour and skyline
  • — hospitality suite interiors
  • — precision motorsport detail

Avoid

  • — fan-zone photography
  • — high-energy crowd shots
  • — over-stylised motion blur
07 — Compliance

Footer compliance wording

The disclaimer used at the foot of every public-facing F1 Mirador page.

F1 Mirador is affiliated with InteleTravel UK, under ABTA membership number P7384. InteleTravel UK are appointed agents for our suppliers who are ATOL holders.

08 — Contact

Brand & media contact

For brand assets, media requests and partnership enquiries.